Amazon Sponsored Product Ads

Sponsored product ads on Amazon (SPAs) are a type of Amazon ad that uses keyword targeting. Sponsored product ads appear in relevant search results and on relevant product pages. By selecting keywords for specific products, Amazon targets your ads toward shoppers who are already searching for products similar to yours. 

Amazon Seller Central Sponsored Products can help you sell more effectively. The ads appear in searches involving keywords similar to the ones you’ve chosen to use. 

What Do Amazon Sponsored Products Cost?

Using Sponsored Products has no upfront cost for the seller. Instead, you “Pay Per Click,” meaning you pay a small fee each time someone clicks on your ad.

The cost per click, or CPC, is determined through seller bidding. The higher your bid, the more competitive your ads will be.

Why Use Amazon Sponsored Product Ads Product Targeting?

Sponsored Products is a great way to increase brand visibility and advertise special offers to relevant shoppers. Essentially, this form of advertising can help shoppers discover your products when they’re already looking for them.

Some other reasons to consider SPAs include:

• They are the most popular ad for Amazon PPC campaigns.
• They are a crucial part of every Amazon user’s customer journey, as they are displayed on almost every page.
• They are effective. SPAs tend to have a high conversion rate of around 10%.
• They give you organic traffic to your product pages.

Sponsored Products vs. Product Display Ads: Where Are Sponsored Product Ads Displayed?

Sponsored Products are displayed throughout Amazon searches and product detail pages. They appear at both the top and bottom of the search results page, as well as on the right-hand side. On product detail pages, they appear under a header entitled “Sponsored products related to this item.”

Because they are nearly ubiquitous across the Amazon website, Sponsored Products are understandably at high demand for eCommerce companies wanting to make a name for themselves.

Sponsored Display Ads are a different form of Amazon advertising that leverages the company’s detailed audience demographic data to serve display ads to relevant shoppers. Both options are viable for Amazon sellers, with the major difference being your overall marketing goals.