Evaluate the potential savings that can be achieved due to non-optimized and wasted ad spend.
Net profits from savings!
Estimate the potential growth that can be achieved by implementing advertising best practices.
Revenues and Profits related to growth!
Understand all of the barriers that might prevent you from growing the account.
Know these things in advance and prepare!
Understand all factors that might pose a risk on the account potential.
Mitigate all potential risks and be aware of them!