Learn how to set a custom target ACoS, for a campaign, ad group or even a keyword. Aggressively work on your campaign with the highest revenue.
The system allows us to set a custom Target ACOS for a campaign, ad group or keyword.
This is useful when we have a campaign we want to promote more aggressively or a keyword we MUST appear in and are willing to spend more on.
Setting up a custom Target ACOS can be performed in 2 locations:
In the Recommendation Section
Expanding a term displays it’s hierarchy path.
Clicking on the campaign, ad group or keyword will allow us to set a custom Target ACOS for it
In the Custom Target ACOS menu
We can set a custom target ACOS from the top section of the menu.
We will start by selecting a campaign from the campaign drop down
Once we’ve selected a campaign we will be able to either set a Target ACOS for the campaign or select an ad group
Entering a Target ACOS and clicking on ‘ADD’ will set that Target ACOS for the all of campaigns ad groups and keywords.
Selecting an ad group will allow us to set a Target ACOS for the ad group or select a keyword related to the ad group
Once we add a custom ACOS it will appear in the Custom target ACOS table below where we can easily modify it or remove it.