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How to Use the Keyword Expansion

Learn how to use keyword expansion, step by step guide drill down into keyword and find the best suitable and revenue-generating keyword for your campaign.

When evaluating a search terms performance in a Broad, Phrase or Auto campaign, we can drill down into its keyword and view all of the search terms it includes.

The keyword Match Type displays a figure next to it which represents the number of search terms it includes


Clicking on the Match Type will redirect us to a page where all of the keywords search terms will be displayed


We can perform review all of the keywords search terms and execute different actions for each of them should we chose to.