How to use Amazon PPC bid placements

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Managing your Amazon PPC bid placements is a powerful feature Amazon provides. There are different locations your ads can appear on Amazon (placements) You should familiarize yourself with this feature as it helps your ads perform better and results in a reduced ACOS. To make the most out of this feature you need to make sure you set it correctly otherwise you risk increasing your ACOS instead of reducing it. 

From a placement perspective, there are 3 main placements that the campaign is serving:

• Top of Search on Amazon – your ad is going to appear in a top placement in the search results.
• Other on Amazon – your ad will appear anywhere that is not top of search. It will show in the middle, center, or bottom of the page, or on the top of the second page.
• Detail Page on Amazon – your ad will appear on the ASIN page, whether you are self-targeting or targeting one of the competitors.

You can see here lots of details such as the cost per click (CPC), click-through rate (CTR), conversion rate.
By periodically checking the data of your placement, you can easily decide whether to increase your bid strategy with an extra premium in order to get top placements.

The following tutorial explains how to use the Amazon PPC bid placements feature the correct way to improve your performance and reduce your ACOS. It includes answers to the following questions:

1. What is Amazon bids by placements?
2. When should we use this functionality?
3. What are the considerations we should take into account?
4. What to be careful of when setting bids by placements?

You should also consider your bidding strategies to improve your ACOS performance.