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Watch this video to learn how to create a solid Amazon PPC campaign structure to support your advertising goals and optimize your performance
Many Amazon sellers focus their attention on their ACOS and how it can be reduced. However, they might also be overlooking the importance of how their Amazon PPC campaign structure can impact their performance and brand exposure.
One of the most crucial aspects impacting your advertising success is by having a good and solid campaign structure to support your Amazon campaign phrases and advertising tactics.
There are multiple campaign structure methods and we will discuss the best Amazon PPC campaign structure by far in our opinion.
The best structure is the optimal structure for the majority of sellers and can be easily created in Amazon Seller Central. This structure also supports the search term isolation methodology.
A good Amazon PPC campaign structure is the foundation for achieving your advertising goals.
It is important that your campaign structure supports your PPC optimization logic.
The following tutorial explains how to build a solid Amazon campaign structure to support your advertising goals and brand awareness.
The video covers the following topics: