A popular and result-driven method for managing your Amazon PPC campaigns is called search term isolation - known to achieve optimal results
There are multiple methods for managing your Amazon PPC campaigns.
A popular and result-driven method is called the search term isolation method which is known to achieve optimal results. Using it requires building a solid campaign structure
This approach continuously generates search terms which are negated to exact keywords based on their performance where their bids are optimized.
When using this approach you should make sure you’re campaign budgets are not running out